Sep 02

Marketing lessons from Second Life to Web 2.0

In 2007, Giga OM wrote a post about marketing in Second Life “Marketing in Second Life doesn’t work… here is why!“. What’s interesting is how, 2 years on, those same arguments apply to Web 2.0 and all forms of social media, not just the virtual: Teleporting is to SL Advertising What the Channel Clicker is [...]


Dec 19

Web 2.0 will thrive but not yet a while

When economies started to collapse in the second half of this year, many blog posts cropped up heralding the death of Web 2.0. I think Web 2.0 will thrive in this economic downturn. Just not yet. The sort of start-up that has a wafer-thin business model overly dependent on advertising will struggle and many will [...]


Dec 16

Wikis in moderation

Had a great debate during a workshop last week. I was discussing how Web 2.0 technologies can be applied internally to improve knowledge sharing. Opinions (and expectations) about the use of tools such as blogs and wikis vary – from being rose-tintedly optimistic about their potential benefits through to being thoroughly pessimistic and convinced their [...]


Mar 26

Web 2.0 and marketing

Apologies, my blogging has been abysmal lately. I’m back to my usual trick of over-committing on the work front and wiping out all spare hours in the day. I remain in complete admiration of those who manage to blog continuously on a daily basis. I struggle to find time to sleep sometimes… Plenty of people [...]


Jul 29

Gifts vs Markets

“Strange things happen when a gift economy and a market economy collide” (Peter Lyman, Political Scientist, as quoted in The Social Life of Information, published 2002) There’s been a great debate over Jason Calacanis’s offer to pay Digg’s top contributors if they defect over to Netscape to build a similar service in return for payment. [...]


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