May 19

Social Media Requires Discipline

Earlier this week, Social Media B2B posted The benefits of social media in the B2B workplace. The article has been re-tweeted 75 times at the last check suggesting it has proven useful to quite a few people. But the advice is incomplete. Here are a couple of examples of the benefits outlined…


Jun 25

The value in Twitter

This is a post about Twitter. If you’ve never used or heard about Twitter, the Wikipedia page for Twitter will give you a brief introduction. Come back when you’ve read it. I love Twitter. Twitter has introduced me to some great people and really demonstrates the value in weak connections. Strong connections inevitably create an [...]


May 19

The value in social networks

Social networking sites have become an accepted part of the Internet, despite still being immature and likely to evolve over the next couple of years. The following comment highlighted just how relevant they are becoming: ¨[My daughter] uses Facebook the way I use Outlook¨ – Fred Wilson Facebook and Myspace are the words that first [...]


Apr 07

More Twitter Benefits

Back in January, I wrote a blog post about using Twitter for Sales. Interestingly, when talking to my parents about Twitter, they bought into it immediately. Their immediate thought was Twitter for Families – why didn’t everyone get on Twitter so that we can each send out updates to everyone when stuff is going on. [...]


Mar 10

Web Traffic Value

The New York Times has an article – The Best Kind of Traffic for Web Sites (free registration required to view) – about the value of visitors to retail web sites. The following chart shows the difference in value depending on whether you click through from a search result, from a paid search ad (i.e. [...]


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