Fabulous article in the February issue of Harvard Business Review print ed. (Actually, there’s a few.) The opening line: “Top executives are good at competing, but when they come up against opposition rather than competition, they flounder.” A simple example from the article. When Coca-cola battled Pepsi to get their soft-drink vending machines into schools, [...]
In case you missed it, there was a great article in FastCompany this week: Is the Tipping Point Toast? written by Clive Thompson. The article covered research from Duncan Watts, author of Six Degrees: The Science of a Connected Age (amongst others), that challenges the belief that you can use influencers (the well-connected) to seed [...]
In the ongoing debate about amateurs versus professionals, I’ve typically focused on the benefits that amateurs bring to the table. But there are plenty of scenarios where relying on amateur contributions just simply won’t work. I’m thinking anything involving a scalpel for starters. There’s an interesting article just published on the web – An Important [...]
The Gadget Show has just conducted an experiment. Two presenters were tasked with seeing how easy it is to get an audience on the Internet. One (Presenter A) was assisted by a specialist viral marketing firm. The other (Presenter B) just had a man with a camera. Professional Approach: The marketing company produced an interactive [...]
Malcolm Gladwell has an article in the New Yorker, “Enron, intelligence, and the perils of too much information“, that contains an interesting paragraph (or two): …National-security expert Gregory Treverton has famously made a distinction between puzzles and mysteries. Osama bin Laden’s whereabouts are a puzzle. We can’t find him because we don’t have enough information. [...]
