Or rather, how mobile technologies are enabling better supply chain management in rural India than in not-so-rural England. Whilst listening to a MIX08 session online – I Wanna Go Mobile – the host, Michael Platt, retold a story about Indian fishermen benefitting from mobile technologies. In the past, rural villages along the coast of India [...]
As mobile technologies continue to develop, it feels inevitable that advertising will ultimately find its way on to our mobile phones. When it happens, it actually could be a very good thing (sadly, the easy spammy bad option will likely arrive first). Imagine heading out to your local shopping mall, parking the car, and then [...]
That mobile devices are more prevalent than traditional PCs (desktops and laptops) is well known. But a recent talk at Davos highlighted just how much more important the mobile device will become during the next decade. Notes taken from the TechCrunch report Eric Schmidt (Google CEO): ¨Mobile devices will have GPS and other features that [...]
One Internet-related trend that has been slow to take off has been the mobile web – bringing the Internet to mobile devices. The following article has a good write up about marketing and the mobile internet: Mobile Marketing has finally arrived The mobile web faces various challenges, not least that many web sites today have [...]




