There was a great example of marketing 101 this week in the tech industry, when Michael Arrington announced the TechCrunch50 conference, coincidentally clashing with the rival DEMO conference. The news dominated Techmeme for the day and gave us all a break from the Are they? Aren’t They? mating ritual going on between Microsoft and Yahoo. [...]
The Gadget Show has just conducted an experiment. Two presenters were tasked with seeing how easy it is to get an audience on the Internet. One (Presenter A) was assisted by a specialist viral marketing firm. The other (Presenter B) just had a man with a camera. Professional Approach: The marketing company produced an interactive [...]
Apologies, my blogging has been abysmal lately. I’m back to my usual trick of over-committing on the work front and wiping out all spare hours in the day. I remain in complete admiration of those who manage to blog continuously on a daily basis. I struggle to find time to sleep sometimes… Plenty of people [...]
