This post covers the second half of the Microsoft Digital Day event held on 20th October 2006. The morning sessions were covered in Part 1. In game advertising; what the trends are in gaming, why games are such a powerful media, how marketers utilise dynamic ad platforms and how effective these can be Presenter: Mitchell [...]

Last Friday I attended the Microsoft Digital Day conference, held in London. The day was targeted at the advertising industry and had a great line up of speakers. Here are some notes and thoughts scribbled on the day. I’ve broken them across two posts due to length. This post covers the morning sessions. First things [...]