A light-hearted post to start what seems to be the true (in terms of weather) first day of Spring here in Warwickshire, UK. First, the context. Improving information findability (aka search) has been one of my key interests for the past 8 years. I still remember my induction day at Microsoft back in March 2000. [...]
(Side note: The challenge with writing blog posts on my mobile phone whilst travelling on a train is that I forget about them. Just discovered this one, written over a month ago and updated based on recent news. Oh, and for those of a certain age, hum the related Madonna tune to yourself whilst reading.) [...]
There are only two forms of advert I like: Very short pieces of text – just enough info to decide if the source is the desired destination Visual beauties – and that doesn’t mean adverts involving women as objects We have Google to thank for the former. And it’s a great example where amateurs trump [...]
The New York Times has an article – The Best Kind of Traffic for Web Sites (free registration required to view) – about the value of visitors to retail web sites. The following chart shows the difference in value depending on whether you click through from a search result, from a paid search ad (i.e. [...]
As mobile technologies continue to develop, it feels inevitable that advertising will ultimately find its way on to our mobile phones. When it happens, it actually could be a very good thing (sadly, the easy spammy bad option will likely arrive first). Imagine heading out to your local shopping mall, parking the car, and then [...]
