Blog Posts tagged with Social Media
Snippets
Planning Your Content Marketing: Bricks vs Feathers – Chris Sietsema, Convince & Convert, Feb 2012
Apple’s internal policies on social networking – 9to5 Mac, Dec 2011
“remember there may be consequences to what you post or publish online including discipline if you engage in conduct that Apple deems inappropriate or violates any Apple policies.” Apple also says “be thoughtful about how you present yourself in online social networks. The lines between public and private, and personal and professional are blurred”
- Employees can have their own personal websites, but cannot discuss Apple in anyway on their website
- Apple employees are told not to comment on Apple-related websites (that’s why we have email)
- All employees have @apple.com email addresses, but are given an @me.com for personal use (applied more so pre-iCloud)
- No speculating on rumors (as hard as that may be)
- Apple has an HRCCC business strategy: Honesty, respect, confidentially, community, compliance
- Apple’s business conduct policy and principles apply to employees, independent contractors, consultants, and others who do business with Apple.
Snippets from Nov 2011 DellB2B Social Media event – Storify, Nov 2011
Lee Bryant’s session – Companies need to move from hierarchical to networked structures; Business has always been based on networks, trust & mutual value exchange; Top 5 trends -mobile, cloud, consumerisation, big data and social; Analytics without action = rear view mirror; Investing in shiny corporate websites is a form of narcissism
Social media for mass collaboration can change the way business is done – Telegraph, Oct 2011
“Facebook is very limited in what it can offer businesses beyond marketing opportunities… It’s a great funnel to a business’s own community and website. It gives companies a target audience but without a purpose around which to galvanise people – for instance, Barnes & Noble have around 600,000 ‘likes’ on Facebook, but where’s the engagement? Businesses need to figure out how to use the power of social interaction to encourage mass collaboration from both their employees and customers, to get some amazing results that go beyond the marketing benefits social media brings.” – Anthony Bradley, Gartner Research. “I think community-centric customer support systems are one of the most interesting ways of using social platforms effectively to directly improve a business.”
Social Media Gets Professional – Nick Clayton, WSJ, May 2011
If you want an example of the power of social media, consider this. Starbucks gets 1.8 million visitors to its website every month, Coca Cola some 270,000. By contrast their Facebook pages get 19.4 million and 22.5 million respectively
3 reasons that we are moving away from Facebook as a platform – Zuupy.com, May 2011
1. The Facebook API changes too often – buggy, restrictive rules = an unstable platform. 2.. Facebook is overhyped – 600m active users doesn’t necessarily translate into customers. 3. Facebook is still mainly social for most, people don’t go there for ecommerce (other than game-related, i.e. micro virtual goods)
Dear Canada, your Election Law is no match for Twitter – Matthew Ingram, May 2011
The reality is that before social media came along, it was relatively easy to control the flow of information because (in Canada at least) there were only a few major TV networks and a few major news entities. Tell them not to report something, and they would obey. Problem solved! But the tens of millions of people using Twitter and Facebook aren’t likely to bow to those kinds of constraints quite so easily, if they even know about them at all. Many of them may not even be located in Canada, and are therefore beyond the reach of the law
Cutting through the noise: Tying a social media program to business objectives – BrandBuilder, Feb 2011
Great article. Questions to ask yourself before embarking on social media for business:
- How does social media fit into and across my organisation
- How do I plug social media into each business function
- What specific objectives will my social media activity support
- How will I measure my program’s success for each of those objectives
(note: not necessarily about RoI but can be, depends on organisation’s priorities)
Social Media Revolution 2 (Refresh) – Socialnomics, May 2010
- 78% of consumers trust peer recommendations, only 14% trust advertisements
- 34% of bloggers post opinions about products and brands (there are over 200,000,000 blogs)
- Wikipedia has over 15 million articles. 78% are non-English
- 50% of mobile traffic in the UK is for Facebook
The Future of Social Software – Hutch Carpenter, Blogging Innovation, Apr 2010
“I still think that reputation and game mechanics are the future of social software.”
- Tweet by Paul Pedrazzi, VP, Strategy & Innovation at Oracle CorporationNews flash! Turns out people like lighthearted competition, status, recognition and earning awards. Integrating these as a part of the experience, not as the entire experience, is a powerful basis for increasing people’s awareness and interest in a particular activity… Great article going into game mechanics and how to apply them within business activities.
BBC’s Virtual Revolution – blog post, Mar 2010
It used to be that if you were a politician or celebrity wanting to set the record straight or sell something, you had to court the newspaper. Now you don’t have to. If you’re a big star you’ve got over a million followers. No newspaper can provide you with the kind of coverage you can provide yourself and you’re in control. Newspapers hate that. It takes away their power… – Stephen Fry
Facebook details how it tests code but wont’ say how it misdelivered private messages – TechCrunch, Mar 10
Last week, Facebook was affected by a glitch that sent what appear to be thousands of private messages to the wrong people — a very alarming security breach given the amount of data 400 million users have entrusted to the service.
Amplified Individuals in the cloud – David Wilcox, Feb 2010
Social media is only innovative, empowering etc etc if people use it to connect for a purpose. As Chris Brogan puts it, Pursue the Goal not the Method.
Web 2.0 is utterly pathetic – Jaron Lanier, Feb 2010
“If you’re old enough to have a job and to have a life, you use Facebook exactly as advertised, you look up old friends,” says Lanier. “If you’re 17 you’re caught up in reputation maintenance in a way that’s really unhealthy… you’re not given any off-time to try another persona.”
Social Business – Euan Semple, The Obvious, Sep 2009
What I believe is happening, as more of our society becomes more connected and computing power and bandwidth become pervasive, is the equivalent of the advent of the printing press. Before the printing press “the truth” was pretty much under the control of the monarchy and the church.
This Revolution will not be Monetized – Wikinomics, Aug 2009
..at least, not for the participants and contributors… “YouTube spokeswoman Jennifer Neilsen confirmed that Sony is the one monetizing the video, and that the people depicted in the video are not part of the revenue equation.”
An even more egregious example of the one-way flow of content control was South Park’s Internet Meme episode. Viacom felt entirely within its rights to take the likeness of iconic Internet/YouTube celebrities and use them in the episode to generate ad revenue. If those same Internet celebrities uploaded clips of the episodes that featured their claims to fame to their own YouTube channels they would receive takedown notices.
Both of these are examples of a larger issue at play which is tightly knit with copyright law. The use and compensation surrounding content between individuals and media companies is not bidirectional.
Grey Flannel Suit vs Hawaiian Shirt – Mike Dover, Wikinomics, Jun 2009
I describe LinkedIn as a Grey Flannel Suit and Facebook as a Hawaiian Shirt. It’s good to have both in your wardrobe, but if you show up at a board meeting in a Hawaiian Shirt you look like a goof and if you show up on a boathouse roof in a Grey Flannel Suit you look like an ass
From Social Media to Social Business Design – David Armano, Jun 2009
Imagine if a company like GM, was at the core “social”. Not just participating in “social media”—but through every part of their business ecosystem, were connected—plugged into a collective consciousness made up of ALL their constituents, from employees to consumers to dealers, to assembly line works etc. What if big organizations worked the way individuals now do.
Learning and Profiting from Online Friendships – Stephen Baker, Business Week
Companies are working fast to figure out how to make money from the wealth of data they’re beginning to have about our online friendships
12 rules for bringing ‘social’ to your business – Dion Hinchcliffe, May 2009
Almost any communications product, new or old, effective or ineffective, is now being heralded as “social.” Unified communication is just one recent example of this. Claims that you can use a Twitter account to turn around your customer service are another. These things can certainly help make a business social, but they are just the means to a long journey; a new way of operating a business in a more open, emergent, and efficient way.
On the taming of comment trolls – Clive Thompson, Wired, Mar 2009
If you simply ban trolls—kicking them off your board—you nurture their curdled sense of being an oppressed truth-speaker. Instead, the moderators rely on making the comments less prominent.
35+ examples of corporate social media in action – Aaron Uhrmacher, Jul 2008
uses incl. blogs, Twitter and Facebook
How one CEO Facebook’d his company – David Kirkpatrick, Jun 2008
“I told all the employees it’s OK on a Friday for everybody to goof off and spend an hour or two on Facebook… ‘Go nuts! I dare you to participate… The subversive message was ‘Guys – the world is a different place and if we’re going to stay relevant we’re going to have to wake up’” – Jeremy Burton, Serena Software
Links
- Facebook numbers at IPO – May 2012
- US Army Social Media Handbook 2011
- IBM Social Business Statistics including papers to download (based on studies 2009 – 2011)
- Salesforce moving to online collaboration tools – RWW, Nov 2011
- How Dell is using Google+ pages – Nov 2011
- Why automating social media makes you look like a jerk – Kelly Clay, Dec 2011
