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Visual design will not fix your broken business -Art.Science, May 2012

You need to remember that you are building a business not a pretty app. A designer co-founder could help (as could a sales co-founder), but does not offer any guarantees that you will make good business decisions, regardless of how “beautiful” an experience your application offers (not to say that adding more engineers does). Visual aesthetics are rarely enough. Getting a product into the hands of potential customers is important.

Designing Windows 8 – Gizmodo, Feb 2012. Interview with Sam Moreau, Director of User Experience for Windows

The main thing that we do is in terms of alignment—the place where we’re most aligned—is in principles. We all share the five Metro principles that we talk about, and then we give each other a little bit of room to be specific to the console so that if you’re doing Kinect it’s different than what you do with touch, so there’s some very important places that we don’t map one to one.

Steven [Sinofsky] does this talk, mostly about Office, about how it’s like ordering pizza for a billion people. Some people are lactose intolerant. Some people don’t like mushrooms. Now make everyone happy. There’s a billion people, and pizza’s your only option. That’s what it’s like designing Windows.

 

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