A light-hearted post to start what seems to be the true (in terms of weather) first day of Spring here in Warwickshire, UK.

First, the context. Improving information findability (aka search) has been one of my key interests for the past 8 years. I still remember my induction day at Microsoft back in March 2000. During introductions, we all had to say what our browser home-page is set-to. The swats answered msn.com, the graduates – yahoo.com. Then I stood up and said ‘google.com’. Tumbleweed blowing in the wind. Few had even heard of it. Imagine doing the same today? Quickest way to secure a P45… 12 months later, whilst others were nursing hangovers from the party the night before, I multi-tasked and sat enthralled as Jonathan Kauffman explained the algorithms being introduced with SharePoint Portal Server 2001. The point of all this…

Working through year-end paperwork with my finance manager, a.k.a. my mom, at the weekend. I flourished a Google voucher before her, £30 to spend on adwords (received it in a magazine).

¨Pff, that won’t buy you much¨

Whaaaaatttttt? My blinkin’ mother is a Google expert. (She does the books for my brother’s business and it appears he is spending a fair bit more than £30 on Google ads). Then she asked me if I’d got my keywords set up correctly! :-) back on my turf at least and able to explain why keywords don’t really work anymore.

I still dont know what to do with the Google voucher. Business mostly comes via word of mouth and reputation with former employer…

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